Kathmandu. Nepal’s leading digital payment service provider eSewa has announced that it will help protect the habitat of the rare and endangered wildlife Red Panda (Habre) through the Nepal Premier League (NPL) 2026. Under the ‘Every Boundary Counts’ campaign, eSewa will pay Rs. 1,000 for every six hit in the NPL. Rs. 2,000 and Rs. 1,000 (maximum limit of Rs. 10 lakhs including tax).
eSewa, which is also the official ticketing partner of the NPL, has partnered with Red Panda Network and Red Panda Network Nepal to contribute the amount for every four and six hit in the tournament for the conservation of the habitat of the Red Panda. In this regard, a tripartite partnership has been signed between eSewa, Red Panda Network and Red Panda Network Nepal.
The money contributed by eSewa for the boundaries to be hit on the NPL will be used to restore the natural habitat of the red panda and create employment for the local community. Habitat protection and restoration is considered important for the conservation of the red panda, which is listed as an endangered species in the International Union for Conservation of Nature (IUCN). Under this campaign, the conservation and afforestation program is targeted to be conducted in the community forest areas of Ilam and Panchthar, which is the habitat of red panda, in June-July 2027.
This will include planting local species of saplings, protecting and caring for the planted saplings and restoring a wildlife-friendly environment. The campaign aims to restore about 10 hectares of damaged habitat, plant 10,000 local species of saplings and create employment for the local community with wages equivalent to about 600 man-days. Women will be given priority in employment opportunities.
Speaking about the campaign, Chief Strategy Officer of eSewa Rabi Shakya said that the Nepal Premier League is a grand celebration for all the cricket lovers and they are trying to convert the excitement of the game into nature conservation.
“The Nepal Premier League is a big celebration for cricket lovers across the country. We have tried to convert the excitement of the game into nature conservation by helping to conserve the habitat of Red Panda for every four and six that is hit in the NPL,” said Shakya, “Through this campaign, we aim to conserve biodiversity and help in the livelihood of the local community through the positive impact of sports. We believe that this common celebration of cricket lovers will also make a meaningful contribution in the field of conservation.” ”
Ang-Furi Sherpa, Executive Director of Red Panda Network said, “We are happy to collaborate with eSewa to connect cricket’s popularity with Red Panda conservation.
Similarly, President of Red Panda Network Nepal, Dr. Shailendra Bahadur Thakali expressed his gratitude to eSewa for connecting the energy of cricket with the future of Red Panda and expressed confidence that this collaboration will contribute significantly to the conservation of Red Panda’s habitat and green job creation.
This campaign will contribute to the conservation of biodiversity through sports and will also contribute to the participation of local community in the conservation sector and create livelihood opportunities.
The details of the contributions collected from each fours and sixes during the NPL period will be made public through the eSewa website and social networks. Through this campaign, eSewa will continue to promote responsible business practices by linking the scope of digital payments with environmental protection and the welfare of the community.
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