Kathmandu. InDrive, the global mobility and delivery platform, has launched a new passenger 360-degree campaign in Nepal with the theme “Hire your choice, only here”. The campaign, which started from June 2026, will be centered in Kathmandu till September.
According to the company, the campaign has been launched to promote transparent fares, choice rights of passengers and easy urban mobility. The campaign will give passengers more control over their travel decisions and highlight InDrive’s commitment to a transparent and reliable mobility experience.
In a busy city like Kathmandu, where daily commutes are challenging due to traffic jams, punctuations and the uncertainty of public transport, commuters are looking for not only a vehicle but also transparency, ease and the freedom to choose what they need. Addressing this need, Indrive has been operating a passenger-centric service model where fares are fixed with the consent of both the driver and passenger.
Since its launch in Nepal, Indrive has provided passengers with the ability to offer fares themselves, view available driver options and choose the driver as per their needs. This will allow passengers to make more informed decisions based on fares and driver information before accepting a journey.
Under the Passenger 360 campaign, which runs from June to September 2026, the fare of your choice. Only here. There will be content-focused digital videos, social media content, out-of-home advertising, influencer collaboration, in-app experiences and live promotional events across Kathmandu.
The campaign encapsulates real-life experiences of Kathmanduites from commuters who leave early for work to commuters late at night, students, young professionals and women who want to travel independently and confidently in cities. The campaign will convey the message that every traveler in the city should be able to choose a trip according to their time, convenience and budget as their needs are different.
InDrive’s service concept is based on the principle of providing both drivers and passengers with more control and choice in fare and travel decisions. According to the company, passengers can offer the fare they want to pay through the app, while the driver can accept, reject or offer another fare. Ultimately, the journey will move forward only after the agreement of both sides.
Rita Pokharel, Country Representative, Indrive Nepal shared, “Kathmandu is a dynamic city and the people of Kathmandu value transparency, reliability, and flexibility in their daily commuting. Over the years, we have found that travelers are looking not only for a smooth journey but also for clearer fares, more choice and confidence in their travel decisions. “The fare of your choice. Only here. The campaign is a reflection of our ongoing commitment to deliver the same experience to Nepal’s travellers.” ”
The campaign reinforces InDrive’s reputation as a platform that provides predictable and transparent fares, choice rights, and easy access to daily commuting.
