Kathmandu. Nepal’s leading digital payment service provider eSewa has launched a campaign ‘Closer to Relatives Even Elsewhere’ targeting Nepalese living abroad. This campaign has been started with the aim of connecting with the daily and financial needs of their families even while living abroad.
Under this campaign, Nepalis residing abroad will be informed about the convenience of sending remittances directly into the eSewa account of their relatives in Nepal, as well as awareness will be raised about the benefits of digital payment and the proper use of remittance.
Currently, eSewa has the facility to send remittances directly to the eSewa account of relatives in Nepal through the authorized remittance partners of eSewa from abroad. The money received in eSewa will be used by the family members in Nepal to pay electricity and drinking water bills, pay telephone and internet bills, purchase insurance plans, pay insurance premiums, school fee payments, and other digital payments of daily life.
eSewa is committed to bring ease of living for family members by linking remittances received from abroad with daily payments.
eSewa believes that this campaign will play an effective role in increasing the responsibility and intimacy towards the family, even though they are far from the geographical distance. The main objective of this campaign is to bring the hard-earned money of Nepali brothers and sisters living abroad directly into the hands of the family through legal means and thereby help the family to make daily payments safely and easily.
The facility of sending remittances directly to the eSewa account will help in connecting the remittance amount directly to the formal and digital economy, eliminating the hassle of going to an agent or bank to withdraw cash. In addition, it is believed that it will support the government’s policy of bringing remittances through legal means and will also contribute to the expansion of digital literacy and financial access. eSewa has been making financial transactions simple, easy and accessible through the use of digital technology for a long time.
