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LG Electronics showcases innovation and growth strategy for Asia at ‘LG InnoFest 2026 APAC’

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Kathmandu. The company will showcase region-specific laundry, kitchen and built-in solutions for the Asia-Pacific market and its AI Home Vision

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  • At the LG InnoFest 2026 APAC held in Busan, LG Electronics will highlight how innovation and technology are shaping the future of lifestyle for households in the region, presenting its strategy for the Asia-Pacific market.
  • The exhibition will feature a wide range of region-friendly home solutions, including laundry, kitchen and built-in products, tailored to the specific lifestyles and needs of Asian consumers.TAG_OPEN_li_65

    The TAG_OPEN_li_64 program will present a strategy focused on LG’s long-term growth in Asia, particularly AI-powered home solutions, strengthening collaboration with regional partners.

Seoul, April 8, 2026 — LG Electronics (LG) is showcasing its new products and region-specific solutions at the LG InnoFest 2026 APAC, held from April 7-10 in Busan, Korea. The event marks the grand finale of LG’s 2026 InnoFest Series, which is attended by more than 200 key partners and media representatives from around 20 countries in the Asia-Pacific region.

Organized with the theme “Innovation, Forward Together”, the event provides a detailed glimpse of LG’s latest products and solutions based on the lifestyle of Asian consumers. Incorporating cultural elements that are shared across the region, LG has demonstrated how K-Tech is providing practical and locally appropriate home solutions through innovation.

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LG is expanding its WashTower™ lineup by introducing a new 25-inch model, which is designed specifically for the Asian home. This lineup also includes the already available 24-inch and 27-inch models. Targeting diverse housing structures and location challenges, these models are designed to provide location-efficiency and everyday convenience.

Newer top-load washer models use AI Direct Drive™ (AI DD),™ which adapts to wash trends according to the type of fabric and soil level. TurboWash™ 3D completes a full wash cycle in less than 30 minutes. In addition, the auto-dispenser measures and distributes detergent as required on each cycle.

The LG WashCombo™ provides stable and effective drying performance based on Inverter HeatPump™ technology, providing both wash and dry features in the same model. The new energy-efficiency lineup addresses Asian consumers’ sensitivity to higher energy costs.

LG also offers a commercial laundry solution for high usage rates and long operating times. Featuring professional features such as a custom wash program, open API connection, and a front-access design for easy maintenance, LG plans to soon expand the laundry and drying HeatPump Combo commercial model to the global market.

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LG is introducing a new refrigerator design that takes into account the lifestyle and accommodation structure of Asian consumers. The Fit & Max design uses Zero Clearance Hinge, which blends perfectly with the kitchen wall to provide a built-in-like look and increases storage capacity even in limited spaces.

LG’s Advanced Ice Solution offers four ice options: Craft Ice™, Crushed, Cubed, and Mini Craft, addressing the high ice usage needs of Asian consumers.

LG’s new dishwasher features a 1-hour wash-and-dry cycle. QuadWash™ Pro provides intensive and multi-oriented cleaning using high-pressure jets and microbubble systems.  The Dynamic Heat Dry+ provides excellent drying performance through smooth air and humidity control technology, and achieves A-grade energy efficiency in major models.

For the Southeast Asian market, LG is introducing a new built-in kitchen lineup that includes ovens, cooktops and hoods. The main attraction is the Camera Oven, which identifies the food inside, recommends the appropriate cooking mode, and inspects the color of the cooking surface to indicate the cooking conditions.

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For the first time, LG is conducting a live commerce session at InnoFest, providing a live and interactive selling environment to select market partners.

There are three exhibition areas representing different living environments of Asia at the venue. The space designs of these areas are inspired by popular Korean dramas, which have had a profound impact on audiences across Asia. In these same places, LG is practically demonstrating its AI Home Vision.

Based on AI Home Hub and ThinQ ON™, LG’s AI-powered devices and IoT devices interconnect to provide a seamless and integrated home experience. ThinQ ON has already launched in the early market and will soon expand to Asia, starting with Australia and Thailand.

LG is also expanding the LG Subscribe service to Asia’s main urban markets—Malaysia, Thailand, Taiwan, Singapore and Vietnam—to provide home appliances and services to consumers with flexible subscriptions.

“Asia is an extremely important and dynamic market for us,” said Jaeseung Kim, Regional CEO, LG Electronics Asia-Pacific. Based on technological innovation, we are advancing AI-powered home solutions that match the local lifestyle. ”

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