Kathmandu. Whether it is the hot sun of the Gulf countries or the harsh duty of factories in Malaysia, millions of Nepali workers are sweating abroad with the dream of securing the future of their families.
The remittances that are sent in every month are keeping the country’s economy moving. But the long-term economic security of those workers’ own lives and those of their families still seems uncertain.
Keeping this reality at the center of the story, Asian Life Insurance Company Limited recently released a new te Livision Commercial (Video)} which presents the life, risk and future plans of overseas Nepali workers from an emotional perspective.
Earnings overseas, but the challenge of paying regular installments:
The stories shown in the advertisement speak to the reality of many migrants, going abroad for a certain period of time, with limited income, and an uncertain future. In such a situation, it has become a difficult challenge for many to manage long-term insurance premiums.
In this context, this video shows that in Asian Life’s limited payment term insurance, the insured can pay the premium for five years and get the insurance cover and benefits for fifteen years.
Life insurance companies are giving priority to workers’ insurance after the authority untied the policy knot for the life insurance of migrant Nepali workers to the extent that health check-up report is not required.
Clear answer to a serious question:
The advertisement indirectly raises a serious and important question and tries to find an answer to it. How to maintain the security of the family after the earnings abroad are exhausted? Limited payment insurance plans offer a practical answer to this question.
The emotional center of the video is to portray “insurance” not as a financial transaction, but as a safety line that holds the family together even after the end of their employment abroad. This message is very poignant in the context of Nepali families who have gone abroad from every second house.
AI and Human Senses
Although the video is only 47 seconds long made with AI, the visuals and dialogue in this advertisement are realistic. Signs of expatriate life, the anticipation of family and anxiety about the future are easily depicted.
In this video, the impact of the message could have been profound if the camera angles, closeup shots, and emotional expression of the characters were made more powerful. Similarly, if the procedures and benefits of the insurance plan were presented through a short visual explanation (infographic), the audience would have understood the message more clearly.
A step towards insurance awareness:
Overall, this video from Asian Life is seen as a positive effort to raise insurance awareness aimed at migrant workers. Asian Life’s video released last month raised questions about how the family would survive if their parents were absent all of a sudden. In this video, it is shown how a right decision of a parent gives the child the opportunity to fulfill his dream while he is alive.
It has also been strongly shown how the parents who work day and night in foreign countries have successfully played the role of a responsible parent by getting life insurance 15 years ago. If a working father working in the Gulf countries takes the right decision on time, his daughter will not have to miss the opportunity to pursue higher education abroad due to lack of money.
Overall, Asian Life’s video is seen as a corporate communication effort focused on migrant workers in the Nepali insurance market.
