Shivam Cement, a pioneer in the cement industry of Nepal, has released its fourth video under its popular brand Campaign ‘No Compromise in terms of quality’. Where a responsible doctor who is about to go on a family visit has fulfilled his responsibility by operating on an emergency patient, the message of “No compromise in terms of responsibility” is shown.
Earlier, in the first phase of the campaign, the life of a dutiful traffic policeman was presented with a powerful social message “No Compromise in Matters of Duty”. The purpose of this video was to spread awareness about duty and responsibility in the society. Similarly, in the second video, the story is based on the agreement between the landlord and the tenant, trying to convey the message of “no compromise in the matter of vigilance”.
This video warned about the deception and deception that can happen from trusted characters, emphasizing the need for discretion and caution in everyday life decisions, while the third video showed the importance of every second of time in our lives, where one of two friends reached the airport on time for his journey and the other one stayed at home for the scheduled time saying that his flight would be delayed but the plane was going to take off on time. The No Compromise message is shown. These social messaging ads were very much liked by the audience.
This campaign of Shivam Cement is not only an advertisement but also focuses on social responsibility and public awareness. “It is easier to say no compromise than it is difficult to accomplish in practice, but the one who does it, will always have his head held high”, Shivam Cement has a policy of never compromising on quality.
Shivam Cement has been manufacturing and selling only O.P.C. cement since its establishment. The company has always believed in quality, reliability and long-term relationship and has been consistently producing and selling quality cement no matter what the situation.
Slogans such as “Quality is Shivam”, “Trust is an unbreakable relationship”, “No compromise in matters of duty” reflect the core principles of the Shivam brand. In recognition of this commitment, Shivam Cement has become the first cement company in Nepal to receive the National Award ‘NS Quality Award 2019’.
