Kathmandu. WhatsApp is a popular instant messaging platform worldwide. Users get many features on this platform, but there is no charge for those features. That is, users get free service. In such a situation, users have never wondered how WhatsApp, which provides free service, will make money.
WhatsApp was launched in 2009. From the beginning, this app was free for most users. However, for some time the company presented a membership plan. Under this, the company was charging 1 dollar throughout the year. However, this fee was removed when Facebook received WhatsApp.
In terms of revenue, WhatsApp does not charge any direct fees from users. That is, all services of WhatsApp are free. The user does not have to pay any fee for this. However, that doesn’t mean the company doesn’t make money. Meta makes money through WhatsApp in many ways.
Companies will have to pay a fee to use the WhatsApp Business API. In exchange for this fee, companies can negotiate with employees. Big businesses will have to pay per message fee when using the APIs, especially for marketing, customer service and automated messaging.
WhatsApp payment service is available in some countries. WhatsApp offers payment services in countries like India and Brazil. Currently, the company offers UPI based services in India. This makes transactions between businesses and users easier. At present, there is no charge for this, but in the future the company can generate revenue from it.
Although ads do not appear directly on WhatsApp right now, a large part of Meta’s revenue is advertising. The company gives ads on Facebook the opportunity to connect to whatsApp services. That is, consumers can connect directly to the brand on WhatsApp by clicking on ads that appear on Facebook.
WhatsApp Business App is free for small businesses. However, premium facilities may be charged in the future. WhatsApp integrates with Data Meta’s advertising network (Facebook, Instagram) to help increase revenue.
