Kathmandu. Binod Cookware India, a leading kitchenware brand with a history of more than 60 years in South Asia, has appointed Poornima Shrestha, a well-known mountaineer and photojournalist known as “Iron Lady” of Nepal, as brand endorser to promote its products in Nepal. Binod Cookware India’s products are officially distributed in Nepal by International Distributors Pvt. Ltd. in collaboration with Bhatbhateni. They are available through (IDPL Nepal), which has been expanding the market and strengthening the brand presence through effective retail and distribution networks across Nepal.
Vinod Cookware India is a brand with a deep commitment to quality, sustainability, and a healthy lifestyle. “Known as a pioneer in sandwich bottom and trape (three-layer) technology, the brand offers reliable products ranging from stainless steel, triply, hard anodized, cast iron to pressure cooking. Focusing on features and finishes, the brand offers balanced price and quality products that have won the trust of millions of consumers from Asia to the Middle East, Canada, america and Europe.
Among this wide product range, Vinod Cookware India’s Cast Iron Range is also popular — twice pre-seasoned, chemical coating-free and durable structure with natural non-stick surfaces makes it reliable for regular kitchens.
The collaboration with Purnima Shrestha will further strengthen the brand’s identity and emotional bond. In May 2024, she set a world record by climbing Mt Everest three times in 13 days and entering the Guinness Book of World Records. She has successfully climbed Mt Everest five times and eight peaks above 8,000 meters. Her perseverance, discipline and self-confidence represent women who have risen from the stove square and become self-reliant in the profession.
Through this collaboration, Binod Cookware India aims to provide quality, safe and healthy kitchenware to Nepali consumers.
