Kathmandu. Meta, which has a monopoly on social media, has now turned its attention to hardware and artificial intelligence (AI). The Meta Ray-Ban Display smart glasses unveiled at Meta Connect 2025 clarify the company’s future strategy.
This is Meta’s ambitious move to establish leadership in the field of consumer electronics based on AR (Augmented Reality) and AI, rather than just a gadget. Its global economic impact as well as its possible impact in the Nepali market are discussed here.
Meta’s Strategy Change: From Advertising to Technology{
Meta doesn’t want to limit its revenue to just advertising. Through these smart glasses, the company aims to increase revenue from hardware sales, subscriptions to AI services, and the development of a new ecosystem. This is expected to reduce Meta’s reliance on the volatility of the advertising market and provide the company with more financial stability.
Market Competition and Challenges
Meta has emerged as a strong competitor in the growing market for smart glasses. Collaboration with established brands like Ray-Ban is sure to increase its appeal among consumers. This will also pose a new challenge to traditional smartphone makers. Because it introduces new interactive technologies. However, pressure on global supply chains and product management are key challenges for Meta.
Nepal’s market potential and impact
This product of Meta may not be available in the Nepali market immediately. However, the future effects of this cannot be ignored.
High price: In the initial phase, the price of $799 will be accessible only to limited high-income consumers in Nepal.
New Business Opportunities: If this technology is introduced in Nepal, it will create new opportunities for retailing, technical services, and local businesses to develop AR÷AI-based apps.
Policy and regulatory challenges: Cameras and microphone-mounted devices like these will raise important questions about privacy, security, and data management. In the context of Nepal, it will be challenging to formulate necessary policies for its use, control, and regulation.
Final View
Meta’s product is a shining example of technological and economic diversification with the development of the digital economy. It has not only challenged the hardware market, but also shown how AI and AR can change consumer behavior and the global technology market. Economic journalists in Nepal see this product as an important case study for the future of technology markets and their economic dimensions.
