Kathmandu. Nepal’s business sector is flooded with discounts and gifts on the occasion of Dashain, the great festival of Nepalis.
These special campaigns seen in technology, banking, and retail markets have not only fuelled the enthusiasm of the festival but also boosted the demand in the market. This report presents a detailed summary of the major and lucrative business offers on the occasion of Dashain. This will provide huge financial benefits to consumers.
Technology & Electronics: Gifts & Cash Returns
}
Electronics is one of the sectors that attracts consumers the most during the Dashain festival. Major brands range from daily rewards to purchase goods at zero percent interest.
Samsung Nepal’s ‘Din-Din Dashain’
Daily Gift: Customers who purchase a new smartphone or tablet from September 1 to September 27 stand a chance to win a Bhatbhateni voucher worth Rs. 100,000 every day. In addition, 10 vouchers worth Rs 10,000 are also provided daily.
Benefits on Larger Appliances: Up to TAG_CLOSE_span_55 35% cash back is offered on TVs, refrigerators and washing machines. Customers can also get EMI facility at 0% interest rate as well as gifts like microwave or detergent.
Nagmuni International: {TAG_OPEN_span_54{TAG_CLOSE_span_54}} attracts students and professionals with huge discounts on laptops, monitors and accessories along with 0% EMI.
MaxIT Nepal & Skyworth{
}
Maxit is offering free gaming gear on purchase of laptops and desktops as well as an opportunity to win a new Bullet bike through a lucky draw. Skyworth has announced up to 40% cash back on TVs and home electronics.
Banking, Digital Payments & Remittances: Easy Transactions & Big Rewards{
Banks and digital payment companies have come up with attractive schemes as transactions are high during Dashain. This has encouraged customers towards digital transactions.
E-Sewa’s ‘Maha Utsav’: There is a chance to win a car in the bumper prize of e-Sewa’s Dashain-Tihar offer. Not only this, there will also be regular offers like free inter-bank transfer and cash back on mobile recharge.
Sanima Bank & Daraz’s Dashain Dhamaka: Customers using Sanima Bank’s credit or debit card can get a discount of 10 to 15% (maximum Rs. 2000) when purchasing goods from Sanima Bank.
Other major banks TAG_CLOSE_span_49 like Nabil, Kumari Bank, Rastriya Banijya Bank, NIC Asia Bank, and Muktinath Bikas Bank have also provided card swipe, cash back on POS transactions, bonus on remittance and free account opening.TAG_OPEN_span_49 Kumari and Prabhu Capital have also introduced special facilities for demat accounts and share trading.
Retail Markets, Internet and Education: Relief in Daily Needs
Discounts have also been given on daily consumables and services on the occasion of Dashain.
Fair Price Shops: These shops, which are run with the support of the government, have been selling daily essentials at discounted rates since September 29. The purpose of which is to reduce the cost of shopping for the general consumer.
Internet Service: Vianet offers discounts on new connections and renewals, cash back through e-Sewa, gadget deals and free internet rewards through ‘Spin the Wheel’. CGNET has also brought Dashain Dhamaka offers with gifts and additional bonuses for the customers.
Education & Training: Broadway Infosys is offering an 18% discount on course fees for students who have recently passed Plus Two.
Business Impact and Consumer Relevance
These numerous Dashain offers reflect Nepal’s competitive business climate and post-pandemic economic resurgence. Technology, banking and retail brands are increasingly looking to increase liquidity in the market using strategies such as gift programs, EMIs and cash backs.
On the one hand, these campaigns will provide huge financial savings and special benefits to the consumers, and on the other hand, businesses will also increase their visibility in the market and mobilize the necessary deposits during the festival. Overall, the business environment of Dashain has been encouraging and consumer-oriented.
