Kathmandu. Daraz, South Asia’s leading e-commerce platform, has revealed the facelift of its branded shopping destination, Darazmaal, ahead of its biggest sale of the year 11.11. The new Daramal experience now comes with Authenticity Guarantee along with 3x cashback offer. The company believes that this will provide customers with a reliable and easy online shopping experience.
Darajamal is South Asia’s first and only virtual mall. It is currently providing more than 1500 international and local brands through its platform, providing a seamless shopping experience to millions of customers. It offers a wide range of products including fashion, beauty, electronics, home and lifestyle, among others. Popular brands like Xiaomi, Oneplus, Cetaphil, Minimalist, Unilever, Marico, Nike, and Adidas are included. Purple color has been used in the design of the new drawer. It reflects originality, innovation, and exhilarating shopping experience, with a special focus on the brand’s new identity.
“Darammal has been a central part of our overall business strategy. This enabled local and international brands to expand their presence in South Asia. What today’s online customers want the most is reliability. We aim to further strengthen this trust through the Authenticity Guarantee,” said Mr. Ben Yi, Chief Commercial Officer, Daraz Group.
Daraamal has been continuously providing an enhanced experience for customers who are looking for original products, official warranty, and reliable after-sales service. It offers a wide range of payment options, bank card offers, doorstep delivery, primary return service, and responsive customer support. This has played a significant role in establishing Daragamal as a trusted online brand destination.
Upcoming 11.11, Daraamall is gearing up to bring new and exciting offers to customers with more than 17 million branded products. The company will also get 3x cashback with Athenticity Guarantee, free delivery along with exclusive brand offers: Flash vouchers with up to 60% off, 2 day delivery and easy returns available up to 14 days.
“In the last three years, the Cetaphil brand has achieved a tenfold growth rate in Nepal. Darazmal’s strong customer experience and nationwide reach have contributed significantly to this success. As a Platinum Partner, we are committed to bring 100% original products to every Nepali household at the best price in the coming 11.11”, said Akash Singh Chauhan, Senior Brand and Product Manager, International Market, Cetaphil.
“Daraamall has played an important role in establishing Altima as a leading audio and smartwatch brand in Nepal. This has contributed positively in most areas including brand credibility, sales performance and customer engagement. In the upcoming 11.11, we look forward to providing our consumers with innovative technologies, special and attractive price offers,” said Amit Agrawal, CEO, Ultima Nepal.
Only authenticated and authorized brands are included in Daramall. This, in turn, naturally gives Daramal more credibility to consumers as compared to other unauthorized sellers. For brands, Daraamall has been providing access to more than 30 lakh customers in Nepal, an annual campaign calendar, Super Brand Day exclusive sales events and an integrated logistics network.
Moreover, Darammal has been offering a wide range of services including Traffic Acceleration, Conversion Boosting Tools, Precision Marketing, Influencer Reach and Professional Brand Support through its value-added suite of services to promote and develop brands. With this support, brands get a lot of support during the normal business period as well as in mega campaigns like 11.11.
Early Bird and Flash Sale programs help brands achieve sales goals with up to 200% higher visibility while promoting new products and providing much-needed exposure for limited-period deals.
Daramal has also been providing free shipping vouchers and voucher Max facilities to make the purchase easier and incentivize repeat customers. This not only helps to alleviate the confusion seen by the consumers during the procurement process but also increases the average order value.
Daraz Marketing Solutions (DMS) provides AI-based, targeted advertising and influencer access to help achieve traffic efficiency at a lower cost. Similarly, the Affiliate Program helps brands leverage a broader influencer reach to drive authentic traffic.
Similarly, Daraz Business Solutions (DBS) provides end-to-end e-commerce management facility for sales promotion and overall support from brand expansion.
“We are committed to delivering a reliable, superior online shopping experience for South Asian consumers, while supporting brands with visibility, marketing, and distribution”, added Ben.
