Kathmandu. Like every year, this year too, Daraz 11.11, the Biggest Sale of the Year, has taken the most awaited and popular shopping festival in Nepal to a new height. The Mega Sale, which started on November 10 (Kartik 24) at 8 pm, has showcased remarkable achievements this year as well. Compared to all other Daraz campaigns in 2025, Daraz 11.11, The Biggest Sale of the Year saw 26% more orders, phenomenal traffic growth as well as highest participation from first-time buyers who shop online for ease, value & trust.
At the heart of all this is Darrazmaal as a Hundred Percent certified, Verified and trusted destination for brand shopping for premium products. Within the Daraz app, the exclusive space allotted to certified and only authorized and verified brands, Daramall has been successful to present an exceptional expo this year also winning conversions and long-term consumers’ trust. Compared to previous sales, DaraaMal brands have demonstrated 25% more revenue, 1.4x growth in sales and 65% growth in product page views.
It has also set a new internal benchmark with more successful results than anticipated. The main reasons for this are the increasing demand for authentic products, strong storage facilities, proper distribution system to manage the demand, competitive price, and adequate digital visibility.
Across the platform, the success stories of four Daraamall partners – Xiaomi, Brandhouse, Protean Nepal and AEBB – were particularly outstanding. They have proven that they can drive unparalleled growth in Nepal’s growing e-commerce ecosystem through strategic partnerships, authenticated products, visibility from the platform, and more.
Xiaomi: “Power Performer” in the technical category on Daraz 11.11
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In electronics category, Xiaomi achieved 10x growth over the Daraz 6.6 campaign. The brand has garnered over 30 lakh views through special pricing, high visibility and promotional campaigns through affiliate and influencer activation across multiple channels. This has given the company continuous visibility to exciting deals on its bestselling lineups, Redmi Pad Two, Redmi Watch Five Active, Redmi Buds Six Play and Xiaomi Powerbank. Xiaomi has been particularly attractive to tech-seeking shoppers due to its pricing deals for phones and tablets at an average of 8% below the market price and offers of 25% lower on audio wearables. Throughout the sale period, Darazmal’s Authenticity Guarantee has boosted consumers’ confidence and has been able to translate this high interest into a record-breaking conversion.
Brandhouse’s fashion upswing Adidas, Reebok and Asics Fuel gain significant growth
This year, the brandhouse has seen a significant growth of 11.11, achieving a 333% increase in its orders compared to April 4.4 sales. This success has been made possible by top brands, bold product-expansion and strategic visibility. Just two weeks before the event, the brand had strengthened its line-up for winter and fitness-category shoppers by adding 162 new products and 523 variations. Key additions included Adidas sweatshirts and hoodies, shoes and gymwear from Asic, fitness apparel from Reebok and refreshed stock from previous best-sellers.
Among them, Adidas emerged as a “hero brand”, accounting for 45% of total orders. Reebok and Essex together managed to bring in more than half of the total orders. This reflects the strong customer trust in premium global brands. Additionally, the brandhouse also introduced Levi’s New Arrivals for a meticulously picky apparel buyer. BrandHaas maximized its Platinum Partner visibility within the Daraz App, investing in sponsored social media ads and directing high shoppers directly to its DaraaMal store. With Daramal assuring authenticity and warranty, it is clear that customers have confidently chosen the brandhouse that caters to quality clothing and sports-lifestyle needs.
Protein High Growth of Nepal
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Daraz 11.11 marks the high-speed growth rate in Protein Nepal as the fastest-growing nutrition brand within Darraz Mal in Nepal. Driven by aggressive pricing, extensive promotions and influencer activation, the brand has achieved almost three times growth over Daraz 6.6. Daraz’s strategy of offering products priced 30% below average compared to offline markets created a huge competitive advantage in protein powders and supplements. As a Platinum Partner, Protean Nepal launched a 360-degree promotional campaign, investing heavily in Daraz Ads, DMS (Daraz Marketing Solutions) and Product Ads.
Through the combined efforts of both Daraz and the brand, it has been able to gain over 20 lakh reach through activation by fitness influencers and KOLs (Key Opinion Leaders). This provided more energy and motivation to fitness lovers all over the country, with Darazmal’s verified-seller environment further strengthening the trust in authenticity when it comes to nutrition-sensitive categories. That’s why customers re-purchased with high confidence, helping Protein Nepal establish itself as a leading brand of 11.11.
Success of AEBB through Faith Winning the Hearts of Nepali Parents Childcare Content
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AEBB achieved order growth of 162% as compared to Daraz 6.6 with the best performance of 11.11 for the year. The company’s exceptional pricing, new product launches and a strong combined marketing strategy are key factors for this success. AEBB, which started its journey in Daraz four years ago, this time cementing its Babycare-leadership with 16% flat discounts and vouchers across 71+ products.
This helped to increase traffic and conversions in a big way. The impact of these offers was also evident across premium diaper and skincare lines. Highly effective social media promotions, meta campaigns and combined marketing enabled customers to steadily direct customers to Daraz. Additionally, the company expanded its premium portfolio with the launch of Daraz Exclusive Baby Milk Formula for 11.11. As a Platinum Partner, the extensive investment in digital channels ensured high visibility throughout the sale period and the authenticity and trust coupled with DaraaMal decisively motivated parents to choose safe and reliable AEBB products for their children.
Darazmal – Powerful Engine for Brand Growth in Nepal
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From Xiaomi’s electronics leadership to the fashion boom of the brandhouse, Protein Nepal’s nutrition growth and AEBB’s trust-based expansion, Daramazal has proven that a combination of brands and millions of active consumers can create breakthrough success. Daraz 11.11 stands as the biggest growth opportunity of the year for brands across Nepal. At the heart of this transformation is Daramazal where shoppers get 100% genuine products and brands can easily reach out to their customers. Daraz invites brands looking for long-term digital growth in Nepal to join DaraaMal and be a part of one of the most trusted online shopping ecosystems in Nepal.
