Kathmandu. Daraz Nepal, the leading online shopping destination, has successfully completed its 11.11 “The Biggest Sale of the Year” with historic results. Darazmal, the channel of a platform dedicated to 100% authentic branded products, has seen brands achieve 450% growth this time around. It has set a new standard of quality-based online shopping, giving a clear indication that customer trust is growing at an exponential pace.
The campaign ran from November 10 (8 PM) to November 21 and saw an unprecedented participation of consumers. Millions of Nepali consumers also got a chance to enjoy huge discounts, exclusive vouchers worth more than Rupees Two Crore and curated deals in different categories. First-time online shoppers accounted for 48% of the total sales, demonstrating a significant improvement in delivery speed, customer experience, and even digital payments. This is a testimony to the new users’ trust in digital commerce in Nepal.
Growth for Brands and Sellers
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This year Daraz 11.11 has become a historic year for sellers across the country. More than 6,000 sellers beat last year’s performance to make 11.11 the most successful campaign of 2025.
Some of the leading brands that have attracted consumers include Ultima Lifestyle, Green Life Experience, Mamaearth, The DarmaCo, AEBB, Cetaphil, Mamipoco, Muscleblaze, Adidas and Casio. Some of the leading brands that have achieved the fastest growth this year are Redmi Glen, Vivo, Panasonic, CMF, Philips, Xiaomi, Himstar, Vortex, and Green Life Experience. He was able to effectively exploit brand moments with high visibility.
At the same time, new and emerging brands have also been able to make a strong presence. Brands such as Nine, Plum, Safety, Erkay, Vaseline, Parachute, Newlight, Mars, Livon and Trikaya have gained significant growth for the first time ever, gaining nationwide attention.
11.11 Categories and products that have been successful in defining
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The categories that define the business of 11.11 include skincare, audio, men’s fashion, mobile accessories, haircare, makeup, women’s fashion, beauty tools, bath & body, and men’s care. The products with the highest orders included earbuds, sunscreens, mobile phones, diapers, jackets, haircare accessories, computers and mobile accessories, makeup brushes, organic skincare, and trimmers.
Digital payments, fast delivery and strong consumer satisfaction
Demonstrating a rapid growth in prepaid transactions, and with Nepal’s shift towards a cashless economy, over 35% of purchases were completed via digital payments (wallets and cards) in 11.11 this year. Daraz Affiliate Program also strengthened the impact of creator-driven commerce by selling 3 times more products compared to last 10.10.
Customer experience was also at the center of this year. The fastest order was delivered in 6 hours through optimized logistics network. Similarly, the farthest delivery was done from Biratnagar to Bhimdutta, completing the 952 km journey. It is also a testament to Daraz’s growing national reach.
On the marketing side, more than 800 partners have activated the Daraz Marketing solution (DMS) to achieve 43% ROI. This proves that 11.11 is a very effective moment for brand visibility and conversion.
The Power and Proof of Digital Commerce
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“11.11 is yet again successful in demonstrating how the power of digital commerce can bring Nepal closer. Sellers, Brands, and millions of new and old customers’ active participation made this year’s campaign truly exceptional. We are very proud to empower Nepali businesses, elevate customer experience, and expand access to reliable online shopping throughout Nepal”, said Aanchal Kunwar, Managing Director, Daraz Nepal.
With brand-led growth, rapid expansion of digital payments, increasing participation of first-time shoppers, and historic seller performance, Daraz 11.11 has yet again proclaimed itself as the biggest and most trusted online shopping festival in Nepal.
