Kathmandu. Life insurance has always been a matter of debate, often portrayed negatively as a business that sells fear. The basic purpose of insurance is to provide protection from uncertain and often tragic future events.
If the rest of the importance is ignored by simply calling it a trade of fear, it is a superficial and incomplete analysis.
A little deeper into it shows that, although life insurance is based on the foundations of human psychology such as fear and safety, its value is only with the subject of selling fear c. Not mit. Rather, it provides the basis for economic stability and peace of mind, free from fear.
Approach to marketing: access to fear
In terms of marketing, criticism that fear is sold may seem justified to an extent. In the course of promoting insurance advertisements and sales, the insurer or his representative is making every effort to make the person sitting in front of them serious by depicting an unimaginable event or situation, where there is a fear of unimaginable loss in the absence of insurance, such as the financial destruction of the family in the absence of the landlord, the stopping of the education of the children, or the loss of property.
Such a style is based on a tendency to seek psychologically proven harm avoidance. That is, people feel the pain of losing something more deeply than the joy of gaining something, so there is an attempt on the part of the insurer to create moral pressure by realizing the potential pain of losing something.
Insurance agents ask customers questions that force them to imagine the future of the rest of the family in their absence. This makes them realize the possibility of financial loss in a very realistic way. Insurance is promoted as a reliable solution to such problems.
For example, the agent tells the story of a young father who died suddenly as the only source of livelihood for the household. The agent’s endeavor is to see how, in the absence of the story of this real or fictional character, the sum assured helped the family repay the debt and sustain the children’s education. Unfortunately something similar happened in your family? The style connects the potential customer emotionally. Therefore, here the agent is not only afraid of the insured, but also the solution to avoid the unimaginable loss of the possible future of life.
This is a direct way to show the customer the importance of the need for insurance by showing the reality of the risk.
Beyond fear: means of economic planning and security
Despite such marketing strategies, the main reason why millions of people buy life insurance isn’t just fear or fear. That is a thoughtfully thought-out economic decision, a step responsible for economic security.
Let’s say that the parents of a newborn baby also have the burden of a loan taken from the bank to buy a house on their shoulders. They have also provided term life insurance on the advice of the bank’s employees. The reason behind their insurance is not only the fear of death, but also the positive desire to secure the future of their family.
Insurance is a protective shield that helps them to live confidently, plan and instill confidence in the future. It changes the way thinking is viewed. Insurance is not only taken to avoid negative possibilities but also to build a positive future.
Similarly, some types of insurance, such as life or term life insurance, not only provide benefits after death, but also create cash value. Which can be easily used as a loan, a retirement plan, or as an emergency fund.
In this case, insurance becomes a multilateral financial asset, not just a solution to fear. It also becomes a means of compulsory or compulsory saving. The decision to purchase such an insurance policy is made not for fear of death, but to build property by saving installments and to get the benefit of income tax exemption even if it is small.
Insurers sometimes promote their services using emotions and fears, a criticism that is not entirely baseless. But it is not correct to think of it as just a business selling fear.
In fact, life insurance is the deepest answer to human needs, our desire for safety and stability.
Buying insurance is a sign of love and responsibility. It is a way to rise from the darkness of fear and be confident about the future, where families are safe, dreams are possible and planning is assured.
This article and the picture used in it are based on AI: editor
